What? It’s Not For Me?

Posted on May 21, 2009. Filed under: PropelHQ, Social Media | Tags: , , , |

not corporate

I am posting this here rather than on our main company site because it is a big reason why we decided to create PropelHQ. Recently IgniteHQ was hired by a large billion dollar Direct Sales company to lead their social marketing efforts and deploy a social network for their distributors. So here we are in our first meeting to discuss the project. Within minutes it became clear that hiring us was a great move that will end up saving them thousands of dollars and months of time. Understand I am not saying that to toot our horn, I am saying this because the ideas and concepts they were describing were not user focused and they would have missed the target.

Like any web application or marketing strategy-A social tool or social marketing effort will only be successful when it is created for the end user and only the end user. In our meeting the corporate leaders were asking for popular mainstream functionality and features but did not know why they wanted them. Without understanding how they apply to the user (in this case the user  is the distributors and the customers) and building their business you will fail. You can have all of the functionality in the world but if it does not provide value or move the you closer to your goals or just plain is not relevant than it is a waste of time and money.

The point here is “who is it for?”.  Although this is a simple and fundamental approach it is surprisingly overlooked when it comes to social media and technology. Like in this real world case, because a feature is popular in mainstream social networking does not mean it is right for your MLM or network marketing company. Focus on the results that the user (distributor) needs not what is cool now or what Joe Marketing Department wants.

Yes, social networking technology and social marketing are new to the Direct Sales and most MLM companies do not know how to apply them and make it work. Honestly they are right-partly. Social networking is not new. This industry is social networking at it’s finest. The only thing that has changed is how the communication is taking place. The first thing I will tell our clients is-the technology will not replace proven, time-tested, belly button-to-belly button techniques we design and build it only to enhance these techniques. The technology must enhance the traditional methods and at the same time introduce some new methods. CAUTION…here comes a plug… Our team at IgniteHQ has been developing and implementing social technology and social marketing strategies within the network marketing industry for years. We have large companies and small teams using our tools and tapping into our expertise. Check us out if you are interested in learning more about how we can help you break into the Coversation_Silhouettenew era and create a fun, enjoyable experience for your users.

What does this have to do with PropelHQ you ask? Well, PropelHQ is a simple approach to enhance not replace what you are currently doing. It is not designed to replace the mainstream social networks but work with them. It is a social tool that gives you another reason to talk to customers or prospective customers (joing our health/fitness/weight loss competition), it provides a fun and unique way to interact (see competitions, coaching) with your team, customers etc., it also provides a great way to connect with new people and deepen your relationship with them. There are many other ways to use PropelHQ and all of these ways will move you closer to acheiving your goals. If you have ideas or suggestions about other tools or features and how or why they would be useful we want to hear from you. Click here to contact me.

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