MLM Sports Partnerships – Who Does Your Company Sponsor?

Posted on May 28, 2009. Filed under: PropelHQ | Tags: , , , , , , , |

MonaVie Indy500 Car

MonaVie Indy500 Car

Sponsorships = Great Marketing & PR

Network Marketing companies had a great showing in the Indy 500 on Sunday (click here for race results). Herbalife finished 4th (started 24th) and MonaVie 12th (started 26th). You may have also heard Advocare announced their new sponsorship of the 2009 NCAA Football Independence Bowl. Direct Sales / MLM companies are no strangers when it comes to sponsoring major sporting events, teams or athletes. With many of the top Direct Sales companies focused on health and fitness most of these partnerships make sense. It also provides a great opportunity to gain exposure as well as increase brand awareness and improve the reputation of the sponsor as well as the industry.

Top Sports Mixing with MLMs

advocarebowlYou got the Orlando Magic who play in the Amway Arena. Amway also sponsors Major League Soccer’s San Jose Earthquakes. Other MLS sponsors include my local Real Salt Lake and Xango, Herbalife and the LA Galaxy. Vemma and it’s Verve energy drink recently agreed to a deal with the Phoenix Suns. You will also find San Diego Chargers linebacker Shawn Merriman on the homepage of the Verve website. A while back while driving south on I-15 in Utah County I spotted a billboard with former NY Giant great Lawrence Taylor and Coach Bill Parcells toasting eXfuze. The list goes on…

I Want Your Help

Identifying all these sponorships is a bit tough. I want to call on all of you to help list out any of these partnerships. We will build a list here. Leave a comment on this post with the name of the Network Marketing company and what or who they sponsor. Feel free to comment on the effectiveness or the impact you have seen from the partnership. You can also tweet this info if you prefer @propelhq.

Add Your Company

  • Xango – Real Salt Lake (MLS)
  • Amway – San Jose Earthquakes (MLS)
  • Amway – Orlando Arena (NBA/Events Venue)
  • Vemma/Verve – Phoenix Suns (NBA)
  • Vemma – Shawn Merriman (NFL) endorsement
  • eXfuze – Lawrence Taylor (NFL) endorsement
  • eXfuze – Bill Parcells (NFL) endorsement
  • MonaVie – Indy Car #19 (Indy Car)
  • MonaVie – Cannondale Cycling Team (MT. Biking
  • AdvoCare – Independence Bowl (NCAA Football)
  • Herbalife – LA Galaxy (MLS)
  • Herbalife – RCS Strasbourg (French Premier League Football)
  • Herbalife Sponsored Olympic Athletes:
    • Deniz Dimaki, Triathlon, Greece
    • Olly Freeman, Triathlon, UK
    • Haruka Hirota, Trampoline, Japan
    • Ragna Ingólfsdóttir, Badminton, Iceland
    • Attila Vajda, Flatwater Canoeing, Hungary
    • Lee Chi Wo, Triathlon, Hong Kong
    • Chinese Cycling Teams, China
    • Miwa Asao, Beach Volleyball, Japan
  • Who else? Leave a comment with your company or send tweets to @propelhq

    What is PropelHQ?


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2 Responses to “MLM Sports Partnerships – Who Does Your Company Sponsor?”

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USANA has a whole bunch of sponsored athletes. check out

I am very interested in seeing what other Network Marketing companies are doing as well. Great Post!

My experience has been since most of USANA’s sponsorships are international it really gives the brand and products greater visibility on a global level.

MonaVie – Official Juice of the Boston Red Sox

Add another one for MonaVie to the list.

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